1: Jennifer placed a special product advertisement on the home page of her e-commerce site. After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer’s site path analysis is a review of:
A.good e-commerce advertising.
B.customer satisfaction surveys.
C.controlled-navigation click patterns.
D.live usability testing and role playing.
Correct Answers: C
2: Suppose you were using statistical software to evaluate the performance of various HTTP server packages. What would be the most efficient way to compare performance data accurately?
A.Request that vendors provide their benchmark results of running a standard monitoring application.
B.Use a remote computer to capture statistical information on each server operating under a simulated load.
C.Install resource-monitoring software on each server independently and vary the actual load conditions on each server.
D.Gather real-time performance data on each server by running several system-monitoring applications on the server at one time.
Correct Answers: B
3: Which of the following statements about PayPal is accurate?
A.PayPal does not offer currency conversion for international customers.
B.Your customers will be directed away from your site for payment processing.
C.PayPal does not allow your customers to use major credit cards for purchases.
D.Payment processing uses weak encryption standards and is vulnerable to fraud.
Correct Answers: B
4: Maggie is developing a site that allows purchases to be made online. What technology should she use to enable security measures on this site?
A.SSL
B.SET
C.HTTP
D.S-HTTP
Correct Answers: A
5: Your e-business acquires raw materials and parts from several international suppliers and assembles those materials into a finished product. What is the name for the process that connects the materials and components to the consumer?
A.Supply chain
B.Product life cycle
C.Just-in-time (JIT) delivery
D.Logistics of rapid replenishment
Correct Answers: A
6: Which of the following is often cited as an advantage of Microsoft Internet Information Services (IIS)?
A.It runs as a server background process.
B.It is launched automatically with an HTTP request.
C.It is integrated into the Windows server environment.
D.It is free with every purchase of ASP and SQL Server.
Correct Answers: C
7: Which of the following marketing models is characterized by a complementary venture between two or more companies that join together in production, distribution or marketing in order to achieve individual goals?
A.B2C market
B.Open market
C.Vertical market
D.Horizontal market
Correct Answers: D
8: Which of the following is a common practice for ensuring the quality of customer service?
A.Asking customers to participate in a blog
B.Notifying a customer by e-mail when a product is shipped
C.Sending product announcements from partners by e-mail to new customers
D.Notifying the customer’s credit card company via e-mail that a purchase has occurred
Correct Answers: B
9: Most e-commerce servers use a _______ to connect to a relational database.
A.definition script
B.connection string
C.secure set identifier
D.Document Type Definition (DTD)
Correct Answers: B
10: A customer has placed an online order. The order has been written to a database for processing and the customer’s credit card has been charged. What is the last interaction with the customer during the order process?
A.Update the customer profile.
B.Redirect the customer to the home page.
C.Send a confirmation e-mail message to the customer.
D.Send a shipping notification via e-mail to the customer.
Correct Answers: C
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