11: Carly has requested a digital certificate for her Web site. Instructions for downloading and installing the new certificate will be:
A.sent to Carly’s e-mail address.
B.sent to Carly by postal service.
C.provided only on Carly’s request.
D.remotely installed on Carly’s Web server.
Correct Answers: A
12: Which of the following is a messaging protocol designed to ensure the integrity of data sent between incompatible computers?
A.Electronic Data Interface
B.Electronic Data Interchange
C.Electronic Description Interface
D.Electronic Download Instruction
Correct Answers: B
13: What is the single most important result of any marketing strategy?
A.Number of products sold
B.Dollars generated in sales
C.Return On Investment (ROI)
D.Cost of the marketing campaign
Correct Answers: C
14: Which of the following can help assure customers that the information they provide to you will remain private?
A.Create a data backup policy.
B.Post the company security policy.
C.Implement and post a privacy policy.
D.Provide an opt-out link for all e-mail sent to customers.
Correct Answers: C
15: To perform at the maximum level of security, digital certificates must be:
A.guaranteed by VeriSign.
B.issued by a trusted third party.
C.verified digitally by a notary public.
D.issued 30 days before the site goes live.
Correct Answers: B
16: Denying that a payment transaction took place is known as:
A.repudiation.
B.nonrepudiation.
C.poor data integrity.
D.negative authentication.
Correct Answers: A
17: Which of the following describes a targeted marketing program?
A.A program that targets a specific group of interested people
B.A program that targets the broadest group of people in the most countries around the world
C.A program that selects the largest array of products and markets them to those most likely to purchase products online
D.A program that selects the smallest array of products and markets them to those most likely to purchase products online
Correct Answers: A
18: A customer living in Canada has purchased a product from a company in France. This product will be shipped to the customer. Which of the following might be levied on this transaction?
A.Tariff
B.Sales tax
C.Provincial tax
D.Value-added tax (VAT)
Correct Answers: A
19: You are reviewing the requirements for an order entry system. The system will need to work with your accounting system and your customer database. Which of the following is the most important consideration?
A.Ease of use
B.Backup ability
C.Database compatibility
D.Secure transaction processing
Correct Answers: C
20: You have just started a new business. In order to accept credit card payments on your Web site, what should you do first?
A.Enable SSL/TLS on the Web server.
B.Set up a certificate server to authenticate customers.
C.Set up an Internet merchant account to process transactions.
D.Configure your payment gateway to work with your e-commerce server.
Correct Answers: C
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